the new art of Web Writing
Copy Designed Specifically for the Web Medium
By Erika EineigelList of Articles About Copywriting:
Impatience Breeds Creation SEO Best Practices Users or Readers? - The user-centered design process Non-Linear Writing: The Recombinant Shape of Text An Abstract Activity The Three Click Rule: Fact or Fiction? Beyond the Fundamentals: Strategy and Tactics Conversion: Testing, Testing, Testing Landing Page v. Home Page Search Engine MeritocracySample Work
